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Consumers Speak and Dometic Listens

ELKHART, Ind. – February 13, 2018 – Dometic recently took the opportunity to venture out into the desert at the Quartzsite, AZ RV gathering to listen to and get to know their end consumers on a deeper level.
Dometic Product Managers, the Research team, and the Corporate Marketing Team from Sweden spent a weekend boondocking with thousands of other RVers. The team was able to sit around a campfire, roast marshmallows with some of the Xscapers, and hear what they enjoy about RVing and how they use Dometic products while on the road.

Additionally, the Dometic team was able to make a connection with the end consumers and generate new ideas from their feedback. While the Dometic teams are no strangers to camping, the boondocking lifestyle was a new adventure for most and provided important insight into the challenges many off-grid RVers face, such as conserving energy and water.

“It is important that our team has the knowledge of how consumers use their Dometic products and what could be changed to make them more efficient for people to stay on the road longer with only solar power and no water hookups,” said Rory Leitch, Director of Product Management for Dometic. “We received tremendous feedback while at Quartzsite and enjoyed spending time getting to know the people who use our products every day.”

About Dometic
Dometic enriches people’s experiences when away from home by providing smart, reliable products with outstanding design for mobile living in the areas of Climate, Hygiene & Sanitation and Food & Beverage. Dometic manufactures and sells products within these areas for use in mainly recreational vehicles, trucks and premium cars, cruisers and work boats, and for a variety of other uses. Dometic operates 22 manufacturing/assembly sites in North America, South America, Europe and Asia-Pacific. Dometic products are sold in more than 100 countries. Dometic has 6,500 employees and is listed on NASDAQ Stockholm.

Presskontakt

Minako Nakatsuma Olofzon |  [email protected]  |  +46 8 501 025 41

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