SURVEY: 75% OF SWEDES WILL STAYCATION IN SUMMER 2020
The concept of Staycation first appeared during the financial crisis of 2007 and later extended to those who wished to minimize the environmental footprints for their vacations.
But this summer, staycations will be more popular than ever according to a recent consumer survey Dometic has done.
Peter Kjellberg, Chief Marketing Officer & Head of Group Sector Other Verticals at Dometic, says, “Staycation is an established trend in the US but now, because of the Covid-19 outbreak, it has become a global norm. In Sweden, most of the people will not travel abroad for vacation. Instead, they will stay in Sweden.
“Noticeably, they will use their own vehicles to take domestic vacations and spend several days outdoors. And, for many, this will be a new experience. Interestingly, the staycation trend is rapidly growing in the younger generation.
“Dometic is the leading company in the world when it comes to providing solutions for mobile living. Our solutions will satisfy the demands that Staycation will create.”
According to this online survey done in May, 61% of Swedes planned for a summer vacation abroad before the outbreak. But now, with the pandemic, only 25% are still planning to go abroad. This means 75% of Swedes are planning to stay in Sweden this summer.
The frequency and length of the vacation will also change this year. Of those who plan to travel in Sweden this summer, two-thirds plan 1-2 trips, usually longer than three days.
This trend is not only in Sweden.
It also states that the highest level of interest among this group of prospective new campers is among Gen Z* (44%) and millennials** (45%). There has been an influx of new, younger campers to the market in recent years, a trend tracked annually by KOA’s North American Camping Report, and COVID-19 could accelerate the rate of adoption among young people trying camping.
Note to Editors
- Report: Sommarplanner 2020 Sverige (Note: The report is in Swedish)
- Explore Dometic Family Staycation
Press Contact
Minako Nakatsuma Olofzon | [email protected] | +46 8 501 025 41
ABOUT DOMETIC
Dometic is a global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control and Other Applications. Dometic operates in the Americas, EMEA and Asia Pacific, providing products for use in recreational vehicles, trucks and premium cars, pleasure and workboats, and for a variety of other uses. Our motivation is to create smart and reliable products with outstanding design. We sell our products in approximately 100 countries and we have a global distribution and dealer network in place to serve the aftermarket. Dometic employs approximately 6,500 people worldwide, had net sales of more than SEK 16.2 billion (USD 1.8 billion) in 2020 and is headquartered in Stockholm, Sweden.
