In collaboration with leading outdoor brand Haglöfs, Dometic has just opened its first brand store as a form of store-in-store at Haglöfs’s flagship store in central Stockholm.
“We are delighted to work with Haglöfs in their tasteful Stockholm flagship store. It is an ideal platform for us to showcase our products where shoppers can experience our outstanding design made for outdoor and mobile lifestyle.” says Henrik Fagrenius, President of Segment EMEA at Dometic.
The Haglöfs brand store offers great location on Kungsgatan with huge floor space of 450m2. The interior inspires visitors an outdoor lifestyle supported with attractive Scandinavian design with focus on responsible performance that complements Dometic’s design language.
Dometic’s passive coolers (ice-chests) and outdoor drinkware collection are also available at all other Haglöfs shops nationwide in Sweden.
Haglöfs Stockholm Brand Store is located at Kungsgatan 10, 111 43 Stockholm.
Note to Editors