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Unveiling of New Brand to RV Consumers

ELKHART, Ind. – Jan. 11, 2017 – Dometic will unveil its new brand identity to RV consumers for the first time at the Florida State Fairgrounds during the Florida RV SuperShow taking place January 17-22.
Everyone is welcome to swing by the Dometic booth #545 to check out the new modern packaging design and see ‘Mobile Living Made Easy’.
CFX 95DZ2 refrigerator/freezer

The CFX line of refrigerator/freezers, avalanche coolers, toilets, mirrors, washer/dryers, and ventilation fans will be on display as consumers consider which products they want in their RV to enhance their mobile lifestyle. 

The rebrand goes beyond having a chic look. Dometic wants to ensure its end consumers truly have an easier experience when living mobile.

“Our mobile cooling initiative started in 2015 when we won ‘Best Overall Tailgate Product.’ That same year, we sold millions of units globally,” said John Primm, Vice President, Aftermarket/Retail, Dometic Americas RV Division. “We’re just getting started.” 

Photos can be accessed here


About Dometic
Dometic enriches people’s experiences when away from home by providing smart, reliable products with outstanding design for mobile living in the areas of Climate, Hygiene & Sanitation and Food & Beverage. Dometic manufactures and sells products within these areas for use in mainly recreational vehicles, trucks and premium cars, cruisers and work boats, and for a variety of other uses. Dometic operates 22 manufacturing/assembly sites in North America, South America, Europe and Asia-Pacific. Dometic products are sold in more than 100 countries. Dometic has 6,500 employees and is listed on NASDAQ Stockholm.



Press Contact

Minako Nakatsuma Olofzon |  |  +46 8 501 025 41

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